Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results by Bob Nease, PhD Madd Capp Puzzles Sorensen Professor of American History

Sorensen Professor of American History at the University of Nebraska-Lincoln

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Capture the splendor of sea life with this alluring collection of stickers

The culmination of more than four decades of collecting and interpreting information about waterfalls throughout the United States and its territories

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Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results by Bob Nease, PhD Madd Capp Puzzles Sorensen Professor of American HistoryGoing beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first "how to" guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own