ZAG : The #1 Strategy of High-Performance Brands Jerwood Fiction Uncovered Prize (2014) In this semiautobiographical coming-of-age novel

In this semiautobiographical coming-of-age novel

markings on inner cover and edges

" this allegory captivates the reader's attention while providing insight into the Christian life

Something terrible is about to happen

and an abiding love for books

ZAG : The #1 Strategy of High-Performance Brands Jerwood Fiction Uncovered Prize (2014) In this semiautobiographical coming-of-age novel"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value