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An astute property investor
depending on how it's spoken
The payoff
the renowned psychologist and winner of the Nobel Prize in Economics
a disinherited bisexual composer
International Marketing Management Georgia Peach Book Award (2015) An astute property investorInternational Marketing Management is a comprehensive introduction to international marketing, providing readers with a managerial perspective based on economic theory and practice. The text covers important topics such as the international marketing environment, tactical and strategic issues, planning, and control. It includes examples from the business world and Third World countries.
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